For any business an online presence is everything. Business has now migrated online, the digital era has arrived and is here to stay. If your business does not yet have an online presence you could be missing out on opportunities for growth. With so many platforms now available, getting your brand out there has become much easier.

To be visible for your niche search terms, search engine optimization is essential. It puts your business in better standing to be found in organic searches. The higher ranked your site is, the better your leads and sales will be. Having a new website makes SEO even more important, chances are, there are hundreds of other businesses like yours and competition is high.

What Specifically Does SEO Do For Your Website?

Builds Brand Credibility

The fact is, internet users trust search engine results. If you are highly ranked on search engines you attract more traffic; because firstly, you are easier to find and secondly, because users feel they can trust your brand.

Boosts Brand Visibility

Your new website is just entering the market, to stay relevant in searches your business needs to work hard to show up and stay visible organically to be seen by your target market. This is exactly what optimizing your website aims to do. Getting this right will help your website stand out from the crowd in search results.

Drives Traffic To Your Website

Get better results for organic searches. Use the right keywords and search phrases relevant to your business as part of your SEO optimization. Your website will pop up in the searches when people type those keywords & phrases into Google, Bing, Yahoo or other search engines. Coupled with the right content, your site will attract the kind of traffic you’re targeting, which inevitably leads to conversions.

Gives Your Website A Competitive Edge

Any new venture in the online market is meeting stiff competition regardless of your business type. Keep ahead of the competition with an SEO strategy. Do your research and find out what your competition is doing or not doing, and choose a strategy that works for your business model. There are loads of different optimization features being offered, so choosing the ones best suited to your website as it will make a huge difference to your results.

Builds Brand Recognition

Consistently ranking on the 1st page for your chosen keywords and search terms means your target market; who are actually searching those terms, begin to remember your brand. Research has shown that a prospect needs to see or hear your marketing message at least seven times before they take action and buy from you. Good SEO keeps you font and center.

SEO Offers Better ROI Compared To Paid Ads

A carefully thought out SEO strategy will get your business attracting and converting leads more consistently than paid advertising and at a fraction of the cost. Invest in the right SEO strategy for your business and let your website work for you.

Collectively the Team at The Goodlife Biz have worked with numerous organizations to connect and promote brands into the digital community.

Our clients ranged from small business owners through to leading brands, who chose us to help with their website development, graphic design, SEO & digital marketing campaigns; assisting them consistently grow their brand, attract more qualified leads and convert them into sales through the delivery of custom marketing strategies.

SEO is an asset that increases the value of your website and helps you earn profits in the future. The reality of today’s world is that if your website is not on Google then it has no worth in the eyes of users, which zero your efforts. If you want to win the battle against the tough market competition, so, you have to tighten your belt and make yourself prepared with new and relevant strategies that meet the parameters of the algorithm. Here are some simple tips that help to accomplish your goal and make your position in the market.

Understand Google First: Google’s main aim is to satisfy the need of its customer and it update its algorithm after a while just to polish their techniques, so, they satisfy users better than before. And if you want to make your position on it, you first have to understand it properly. Make sure you examine the entire strategy and use it well to get the outcomes.
Choose The Right Keyword: Another thing that you need to keep in mind to hit the ball like a pro is the selection of the right keyword. Make sure you explore the market as per the taste and preference of your customer and then make any decision regarding the same.
Generate Content That Readers Love: Make sure you create content that has the power to hold the reader on your website and welcome them back. Also, it answers the questions of the readers and targets the audience in a correct manner.
Don’t Forget The Internal Linking: Internal Links are the true soul of your website, as they help the search engines and users as well to go to your website and increase its value. It increases the credibility of your website and helps to earn the faith of your visitors.
Follow The Mover And Shaker Of Your Industry: If you want to succeed, you should never underestimate your competitors. Because they continually make efforts to leave you behind, you have to increase your strategy.
Don’t Forget To Analyze: Analyzing is important to know your performance and does something better for the next time. So, you shouldn’t forget to track your record to improve your efforts than before and avoid any mistake you are making since forever.
These simple tips help to build a winning SEO Strategy that sails you through market competition. For better support, don’t feel hesitate to consult an experienced SEO Company that turns your dream to attain the very first position into the reality.

Search Engine Optimization has become a vital part of any online marketing campaign. A company will not have any successful campaign without targeted, high-quality content. There are many different approaches for maximizing online visibility. Some of them have proven to be more effective than others and we will discuss them here.

The so-called “white-hat” SEO refers to techniques used to increase page rankings through means that do not violate the search engines’ terms of service. Basically it refers to building and keeping an active audience through quality content and backlinks. So, the first SEO factor that must be taken into consideration is engagement. That is the ability to hold a user’s attention and measures the amount of time spent on a page.

There are difference metrics related to engagement: number of visits, bounce rate, time of site, page views. And there are many SEO tools that provide the exact numbers. Improving the quality of the content will improve these numbers and will make the website rank higher.

A good website must also have good formatting. This will improve readability and overall engagement. Studies have shown that several formatting rules always make content more readable and eye-appealing:

- Shorter paragraphs. Each paragraph should have 2-3 sentences. This will boost readability considerably.

- Shorter sentences. Having to read a very long sentence is eye-fatiguing and can be an instant turn off for many users. You should try to break longer sentences into smaller ones when possible.

- Sub-headers. Many of us are used to quickly scan a page and look for exactly what we need. Providing relevant sub-headers for the content will make users reach where they wanted to and keep their attention.

- Bullet points. It is recommended to use bullet points when listing data. Besides being aesthetically appealing, it will also keep a user engaged and provide a fast reading mechanism.

Performing regular keyword researches is the base of SEO. You cannot have a competitive website if you do not provide what users want. Numerous applications were developed in order to provide statistical data. Search engines also provide applications that reflect what people searched the most.

Building backlinks is essential for any website wanting to rank high on search pages. Having good backlinks means linking relevant content in and out of a website. Links that are received due to high-quality content, outreach and influence marketing, are safe and extremely effective.

Quality content is the key to SEO success. Content doesn’t just mean your text contents. Images must be an integral part of your content strategy. At times, single images can be far more effective than your 1000 word blog post. It also helps you improve blog post quality and performance.

Images, Infographics, Videos and all other multimedia contents on your web page will help you in increasing the user engagement on your site and makes the visitors stay on your site for longer duration which helps in reducing the bounce rate.

Not just adding images to your contents, you should also optimize those images for better SEO performance. Optimization of images must be the one important aspect of your on-page SEO process.

If you are using images in your content, there are many aspects to be considered related to SEO.

Relevancy

Using images doesn’t mean that you should fill up your content with loads of pictures. You should use it only when it is required and also you should use images that are more relevant to your content.

Placement of your images is an another important aspect. It should be placed at a relevant location in your content according to your text content.

Use original images

Originality always helps in improving your user experience and your authority. Usage of original images will be helpful in improving your SEO performance. You can create original images with a graphic designer or you can take your own photographs with a quality camera. It is the reason top White hat SEO companies employ talented graphic designers for creating quality images.

If you are not able to employ an in-house graphic designer or if you are running out of time, you can always use high quality images from the web. But the important factor to be considered is it should be copyright free.

There are many tools available for getting copyright free images without any cost. The most popular ones are Unsplash, Flicker, Freeimages.

Image Size

Images are the main source for damping your site’s speed. And site speed is a crucial factor in your SEO performance. So, you should be extra cautious in using images without compromising your page speed.

It should not also affect your image quality, you should have a correct balance between. You can achieve this by reducing the file size by compression. You can use tools like Photoshop for compression.

File name

Search engine crawlers are visually impaired, it can even interrupt a 5000 word text content, but it cannot interrupt a single image and what the image is about. It is the reason using a keyword rich file names for your images is an important aspect in image optimization.

Google bots and other search engine crawlers can read your image’s file name and if it is named with your target keyword, it gives a signal to search engines about the image topic and thus helps your SEO performance.

For example, if your image is related to selling sports shoes, rather than using the file name as “IMG_89868″ you can use it as “Black_Tennis_Shoes”.

Alt text

Similar to the file name, search engines can read Alt text of the images. Alt text is known as “Aleternative Text”, is an HTML attribute used to describe the content of images.

You should use Alt text which is relevant to your images and it should be clear and descriptive. You can use your target keywords in the Alt text but be cautious about Keyword stuffing.

If you are not focusing on Image optimization, you are missing a huge opportunity in improving your SEO performance. You can use above mentioned best practices in your on-page optimization process.